BäLa is a sustainable read to wear brand that merges the fluidity of Indian clothes and the comfort of tailored western wear. They work closely with expert artisans from all over India to achieve and implement ancient handcrafted techniques into modern comfort clothing that are size friendly, stylish, sustainable and one of a kind. BäLa has evolved into a luxury ready to wear label that makes modern comfort clothing using traditional Indian techniques. Vidhi Balasaria, a 2014 graduate of Savannah College of Art and Design, with a BFA in Fashion Design returned back to India, her home country to pursue her dream of launching her own label, after gaining work experience in New York City with designers like Bon-Vivat, Jonathan Simkhai and Sears Holdings Design.