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Tag: Artisanal fashion

In Conversation with ITR: The story behind the stylish slow fashion brand

ITR by Khyati Pande is a brand for the contemporary world. In the word of इत्र , modernity dances and merges with a clean, traditional approach. The name ITR is inspired by the Arabic word ‘ittar’ which means essence, and it perfectly captures the brand’s spirit. Each collection tells a vibrant story of India’s diverse […]

CONTINUE READING In Conversation with ITR: The story behind the stylish slow fashion brand 3 min read
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