ITR by Khyati Pande is a brand for the contemporary world. In the word of इत्र , modernity dances and merges with a clean, traditional approach. The name ITR is inspired by the Arabic word ‘ittar’ which means essence, and it perfectly captures the brand’s spirit. Each collection tells a vibrant story of India’s diverse […]
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In Conversation with ITR: The story behind the stylish slow fashion brand
By Amulya Misra