Are you ready for one of the most exciting news of the year? Ekaya Banaras, India’s first handloom luxury brand, is launching at The Design Collective Store, bringing the magic of Banarasi craftsmanship to Sri Lanka. With a history that spans over 120 years and a community of more than 10,000 weaves, Ekaya isn’t your average textile label. This is handloom heritage at its finest, soon available at your fingertips both in-store and online.
The Legacy Of Ekaya
If you are wondering what makes Ekaya so special, you’re not alone. While their stunning sarees and ready-to-wear clothing plays an important hand, so does their design philosophy. The brand’s story is woven into every piece–four generations of the Shah family have dedicated themselves to preserving and elevating the Banarasi textiles, blending transitional craft with a fresh, luxury twist. And that passion has been transformed into a powerhouse brand by Palak Shah, the visionary CEO who launched Ekaya in 2012.
When Palak was a child, she was surrounded by fabrics at her home and family’s office, often spending hours trying to transform colorful fabric cuttings into sarees for her dolls. After completing her business management degree from King’s College, London, she decided to help India’s handloom industry take a step into a new future. Today, the 33-year-old has successfully made her mark in the world’s fashion industry with her incredible vision.
From teaming up with Indian fashion icons like Masaba Gupta to partnering with international luxury houses like Ferragamo and Missoni, the Forbes 30 Under 30 honoree put Ekaya–and Banarasi art–on the global luxury map.
Ekaya blends heritage with modernity, breathing new life into Indian textiles with every collection. This contemporary bespoke brand presents the finest Banarasi weaves from local artisan’s repertoire.
The brand’s commitment to sustainability makes every purchase feel good and look great. Ekaya works with upcycled textiles and embraces sustainable practices, blending ethical craftsmanship with luxury design. The brand moves beyond fashion and strives to support the livelihoods of thousands of weavers while celebrating one of India’s most beloved art forms.
What To Expect At Their Launch On The Design Collection Store
Ekaya brings a spectacular range of handcrafted sarees to The Design Collective Store, including vibrant silk sarees perfect for any event, occasion-ready handwoven tissue sarees, and organza drops that make elegance a daily affair. These gorgeous six-yard drapes come in an array of colors that range from rich jewel tones and soft pastel shades. Gold thread weaving, embroidery, and other intricate details set the sarees apart while making a strong case for Banarasi artistry. Ekaya is a treasure chest for textile enthusiasts, and each of their pieces transcend generations–think ‘instant heirloom’ with a modern twist.
Merging heritage with innovation, Ekaya pushes Banarasi textiles to the forefront of global luxury, redefining them as must-haves for the discerning shopper. And now, The Design Collective Store is all-set to launch the most beautiful handloom sarees that speak of luxury and craftsmanship
Mark your calendars for 5th November 2024 to experience the magic of Banarasi weaves with the launch of Ekaya Banaras, only at The Design Collective Store.