The Best Brands To Invest In For The Upcoming Eid Celebrations 

Because these special occasions deserve something special 

Gratitude, celebration, and family. Eid is a celebration that begins with early morning prayers and flows into long lunches and evening gatherings with your most favourite people in the world. And as is true for any celebration, this one comes with its own style guide. 

Eid dressing honors both tradition and culture, along with personal style. The fabrics feel richer, silhouettes get more refined, and the details add to the sense of occasion that your everyday wardrobe just can’t replicate. Think elegant kaftans, elegant abayas, modern kurta sets, and accessories that accentuate your every look. 

To help you plan your Eid-ul-Fitr and Iftar look, we’ve put together a list of our favourite brands that’ll make you stand out of the crowd. 

Yam India 

A fan of bold prints and contemporary silhouettes? Meet Yam India, a brand that blends traditional Indian textile inspiration with a global aesthetic. The brand was founded by Priya Mittal, and her collection feels like a celebration without the formal undertones that normally come with it. 

Their shirt and skirt co-ord set in vibrant floral prints is perfect for nighttime Eid gatherings. Prefer softer tones? The Hazel short kurta set, with its pastel palette and delicate floral print, is ideal for relaxed Eid lunches. 

Podur 

For those who gravitate towards graceful, statement-making silhouettes, Podur is where modest wear meets modern luxury. Founded by Amna Hameed, an interior architect turned fashion designer, the label draws inspiration from shapes and textures to create elegant designs made to empower the wearer. 

We recommend their Mocha Veil Kaftan for Eid, its chocolate-brown shade feels rich and sophisticated without being empowering. Another highlight is the floral embroidery lilac satin abaya as it blends delicate techniques with luminous satin fabrics. 

Dimuthu Sahabandu 

If you’ve RSVP-ed yes to a formal dinner or evening party, Dimuthu Sahabandu is the designer to turn to. The Sri Lankan powerhouse has built a reputation for his intricate beadwork and refined tailoring. 

His designs are timeless investment pieces, exactly the kind of outfits you’ll pull out year after year without fear of it becoming unfashionable. Standouts include the sage floral gown with embroidered detailing and the satin gown finished with silver tassel accents. 

Navya

Just as Eid celebrations aren’t complete without sweets, your outfits are incomplete without the perfect bag. Enter: Navya. This local brand’s artisanal designs make a quiet but mighty statement. 

Created by a sister duo passionate about handcrafted designs, Navya’s pieces are utterly unique. You can find options made with premium fabrics and littered with beautiful motifs or opt for a classic wooden clutch. 

Pro Tip: Style these clutches with a kaftan or sleek abaya for an added touch of elegance. 

Safron 

Specializing in traditional polki and gemstone designs, Safron creates pieces that instantly uplift an outfit. Imagine gold tones that spark in the sunshine, pearl details inspired by underwater sea, and jewel-coloured stones that catch the light just right. 

We are crushing on the Kiran choker that features pink and gold stones with pearl strands, adding to the regal appeal of the look. Don’t forget to consider the Firdaus earrings that were inspired by lotus flowers and set with pink as well as green stones.