Capture the essence of the tropics with our newest brands, Island Girl 

Written By The Style Whisperer for THE DESIGN COLLECTIVE

You can take the girl out of the island, but you can never take the island out of the girl. While this might not be a common saying, those who live in this tropical paradise will definitely agree.  Such is the story of Demi Lewis, founder of a lifestyle brand that is a personification of her spirit–Island Girl. 

Born in Colombo, Sri Lanka, Demi left her hometown and moved to the beautiful city of Vienna in Austria. From then on, her love for the sea compelled her to study in San Diego and later, live in Los Angeles. 

While it was in 2016 when the idea for Island Girl first came to the young marketing expert, she launched the brand in 2018 in Austria with a unique curation of products that were modern, stylish with just a touch of rebelliousness. Just the name of the brand manages to conjure images of palm trees, waves rolling up to the beach and the serenity of the sea—all of which the founder adores. 

Over the past few years, the brand has grown and now offers accessories and apparel pieces that depict the spirit of a strong, successful and independent woman living her own life. The t-shirt collection is made using organic cotton that carries with it several certifications including GOTS (Global Organic Textile Standard), Pete-Approved Vegan and OEKO-TEX. The raw material is sourced from Fair Wear Certified factories. 

Island Girl was born out of the belief that all women must be celebrated, regardless of size, age or race. This inclusive brand empowers women all over the world with its contemporary designs and tropical aesthetics. 

The brand designs lifestyle products that are much like its founder—vibrant and full of life. Bringing the island spirit back into her home-country, Demi is launching the brand in the Design Collective Store. 

“I’m trying to bring this journey, that I’ve experienced abroad, back to my community, where I come from. So, it’s about never forgetting your roots, and knowing who you are,” says the founder.

Its trendy accessories and clothing made out of sustainable textiles are not ones to be missed. One product we can’t wait to try? The brand’s signature sunglasses! Offering 400 UV protection, these lightweight glasses go hand-in-hand with any outfit.

Explore the brand’s entire collection now!