Founded by Aavriti R Jain, Dhora is a brand that masterfully fuses bold, contemporary aesthetics with the timeless elegance of Rajasthan’s jewelry. An alumni of Istituto Marangoni Milano, Aavriti was strongly inspired by the aesthetics and design philosophy of Italy which continues to lend a distinctive flair to her designs. The Dhora collections strike a […]
Tag: Contemporary fashion
In Conversation with Dhora: Merging traditional techniques with a modern design aesthetic
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In Conversation with ITR: The story behind the stylish slow fashion brand
By Amulya Misra
ITR by Khyati Pande is a brand for the contemporary world. In the word of इत्र , modernity dances and merges with a clean, traditional approach. The name ITR is inspired by the Arabic word ‘ittar’ which means essence, and it perfectly captures the brand’s spirit. Each collection tells a vibrant story of India’s diverse […]