In a world increasingly concerned about sustainability, Majä emerges as a beacon of hope, transforming discarded sarees into exquisite upcycled clothing that sparks joy and ignites a passion for conscious fashion. Founded in 2018 by Draupadie Weerapperuma, a Sri Lankan designer deeply rooted in the principles of circular consumption and waste management, Majä is a testament to the power of creativity and innovation in the realm of sustainable fashion.
Inspired by her grandmother’s cherished sarees, Weerapperuma embarked on a journey to breathe new life into these timeless textiles. Majä’s upcycled creations are a celebration of Sri Lanka’s rich cultural heritage, each piece meticulously crafted from carefully sourced sarees collected from communities across the island.
The very essence of Majä lies in its commitment to sustainability. The company embraces circular consumption, ensuring that every step of the production process is mindful of the environment. Majä’s designs are not only a feast for the eyes but also a testament to the brand’s dedication to reducing waste and minimizing its environmental footprint.
Beyond its aesthetic appeal, Majä stands as a beacon of social responsibility. The company empowers women from local communities, providing them with employment opportunities and fostering a sense of economic independence. Majä’s commitment to social upliftment extends beyond its workforce, as the brand proudly donates a portion of its profits to charitable causes.
Draupadie Weerapperuma, the visionary behind Majä, embodies the spirit of sustainability. A passionate advocate for eco-conscious practices, she believes that the fashion industry has a responsibility to minimize its environmental impact. Majä’s success is a testament to Weerapperuma’s unwavering dedication to creating a sustainable future for fashion.
At the heart of Majä’s philosophy lies the concept of giving old sarees a new story to tell. Each saree, once draped in cherished memories, is carefully transformed into a unique and stylish piece of clothing. Majä’s designs are a fusion of tradition and modernity, seamlessly blending the essence of Sri Lankan heritage with contemporary fashion trends.
The creation of a Majä masterpiece is a labor of love, a meticulous process that begins with the thoughtful selection of pre-loved sarees. These pre-loved sarees undergo a thorough sorting and cleaning process before embarking on their journey of transformation. Skilled artisans then breathe new life into these textiles, cutting and sewing them into garments that exude elegance and sustainability.
Majä’s commitment to sustainable practices extends throughout its production process. The company prioritizes the use of recycled materials whenever possible, ensuring that every step aligns with its eco-conscious values. Majä also collaborates with local artisans, fostering a sense of community and preserving traditional craftsmanship.
Majä, though a small company, is making a significant impact on the world. Its dedication to sustainability, social responsibility, and innovation has set a new standard for ethical fashion. Majä is not just a brand; it is a movement, inspiring individuals and businesses to embrace a more conscious approach to fashion consumption.